Cost / Benefit Efficiency Example - Licence

MIC CHF 0.5 Mio 3 yrs invested, 10 yrs benefit CHF 40 Mio profit

Involved countries: Switzerland – Finland – Russia

• Win back a lost 15 year investment program contract
• Strategic new positioning of customer – what player to be in 20 years
• Customer patent: Basis to refuse license to end customer
• Instead: grant customer a regionally exclusive licence
• Luck: Oil barrel price explosion
• Customer doubled system sales prices to end customer
  
  

Cost / Benefit Efficiency Example - Sourcing

MIC CHF 0.2 Mio 1.5 yrs invested, 5 yrs benefit CHF 20 Mio profit

Involved countries: Switzerland – UK – Italy - Korea - Japan

• Objective: Cut production cost Korea by 5 % - was achieved
• Instead of risky design change – combined sourcing for licensees
• ABC Analysis: Focus onto 2 key components – break Japanese supply monopoly to Korea
• Sourcing of entire licence volume Europe + Korea with rolling purchaseand sales planning / supplyf or yearly anticipated volume
• Establish supply chains Europe / 2 new Korean suppliers
• Early project business information to supply chain
   
  

Example: Window of Opportunity - a very important screening criteria for successful business
  



Other examples 

• Coached several market introduction campaigns for new products, numerous market investigations, technology assessments and bench marking in various business segments and markets
• Systematic development of a process-driven project manager training for a Technology Department
• Development & implementation of a Communication Concept with all communication means for external market development for a central R&D company of a large Technology Corporation
• Outsourcing of a service organization in a power plant in Eastern Europe – stopped it after in depths investigation. Some other negative experiences with corresponding learning effects